"Convincing someone to change their mind is really the process of convincing someone to change their tribe. If they abandon their beliefs, they run the risk of losing social ties. You can’t expect someone to change their mind if you take away their community too. You have to give them somewhere to go.
Nobody wants their worldview torn apart if loneliness is the outcome."
- James Clear
Humans make decisions socially.
How many decisions / habits / investments of yours were because the people you love & respect or want the approval of do the same thing (not necessarily because you did a ton of research)?
Even companies do it. One big box store mandates something & suddenly they’re all doing it. No data. Just peer pressure and PR.
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